Rightsizing is developing a packaging solution that not only ensures you are using the right dimensions of the outer packaging, but also address the fill to create a safe and secure package. This has become more important as single item shipping has increased with overall online purchasing. Optimized packaging is not only a benefit to the consumer, but to the retailers as well. Let’s review some of those benefits of rightsizing.
Eco Friendly packaging isn’t just about the packaging material. Having the appropriately sized outer packaging and internal fill to fit the product lessens the waste in material used that eventually ends up in a landfill. Eco friendly packaging is becoming increasingly popular with consumers and has already begun to impact purchasing behavior.
With so many touchpoints involved in shipping direct to consumers, safety and security is paramount. With rightsized package the product itself is more secure during the multi touch handling journey. Ecommerce return rates are high and a large percentage of those returns are due to damaged goods so safety and security with your packaging solution also improves your bottom line.