Best Practices for Ecommerce Packaging Solutions

For many years, ecommerce packaging has conjured up images of boring brown boxes and plain poly mailers. Luckily, there are many packaging solutions available today to take those ecommerce products up a notch. Of course, choosing the best packaging solution for your retail store can be difficult at times. You want to make the best decision for both you and your consumers. That’s why we’ve put together this list of best practices for ecommerce packaging solutions! 

Take Advantage of Rightsized Packaging for Your Ecommerce Product

One of the greatest tools available to ecommerce businesses today is rightsized packaging. This is a method of packaging that reduces waste, saves on shipping costs, and creates streamlined production. Essentially, rightsized packaging is ideal for both the business and the consumer. 

We all like saving money, and rightsizing allows your business and your consumers to keep more money in your pockets. By cutting down on costs for shipping and materials, you’ll be able to save money across the board. Additionally, rightsizing shows your customers that you value our planet and that you’re dedicated to finding eco-friendly solutions. Many consumers make their final purchasing decisions based on company values, which is what makes this so important. Overall, rightsized packages are a great method for shipping products from an ecommerce store because of all the benefits they provide. 

Use Flexible Packaging Materials to Ship Your Ecommerce Product

Another packaging solution we frequently recommend to ecommerce business is flexible packaging. Flexible packaging materials are things like bubble mailers, poly mailers, and pouches. Unlike rigid packaging, flexible packaging can bend easily without breaking and fit well inside of smaller spaces. Flexible packaging is great for ecommerce products for several reasons. For one thing, they can be designed to include your branding. This is great for marketing and brand awareness.

Include Your Branding on All Ecommerce Packaging Materials

We’ve been hinting at this all throughout the blog, but branding is an essential part of ecommerce packaging. Every part of your product and its packaging should be designed to fit in with your brand identity. This means any bottles, boxes, pouches, or bags should have your logo, company name, and brand colors displayed wherever possible. This is extremely important because it can increase your brand awareness, convey your personality, and attract new customers. 

Here’s a great example of how branding can engage new potential customers. Imagine your product being given to someone as a gift for their birthday. They may have never heard of your company before but are now being introduced to it for the first time. When they open the gift wrapping and see your product packaging for the first time, what will they notice? If you’ve taken the time to consider branded packaging, they will be able to form an accurate opinion about your company. Here are some fun branding ideas to try out:

Create An Unboxing Experience for Your Customers

One last recommendation we have for ecommerce businesses is to design packaging that creates a unique unboxing experience for the customer. Your consumers should open your packaging and feel the same sense of excitement and urgency as they do opening a gift on their birthday! You may not think this is a big deal but trust us – it is. 

Think about how many unboxing videos you see every day across your social media platforms. Many people like this kind of content because it’s flashy and exciting! Here are some ways you can build up your ecommerce product packaging for a unique unboxing experience:

  • Make the elements inside colorful (and on brand)! This can be executed through product dividers, tissue paper, bows, or confetti.
  • Add a personal tough! You can include a Thank You note, a bonus gift, or a coupon inside your package to give it a little something extra. 
  • Include hidden gems! People love a little mystery, so include hidden elements in your designs or throughout your package and encourage your customers to share on social media once they’ve found theirs.

We hope you’ve found this guide to be helpful! ACC Packaging understands how important your ecommerce business is to you, which is why we want to make sure you are equipped with the perfect packaging solution for your needs. If you are interested in working with us to develop a new package for your product, please fill out our contact form and we’ll get in touch with you as soon as possible.