Millennials are quickly becoming a key target audience for many businesses. They are growing older and are beginning to occupy a large part of the consumer demographic today. Regardless of your industry, you will likely need to market your product to this group of individuals now or in the near future. We all know that product packaging design is a crucial part of the marketing process, but this is especially true when it comes to ecommerce packaging. Here’s our advice on how to target millennials with your product packaging design.
One tip we have for targeting millennials with your product packaging is to embrace minimalism in your design. There’s something about clean, blank spaces that soothes the minds of the younger generation and makes them feel more relaxed. Nobody wants to feel overwhelmed when shopping, especially when the source of that frustration comes from staring at a shelf of similar products in busy packages. That’s why millennials typically prefer minimalist designs on product packaging. It helps them feel more calm during the buying process. That being said, you don’t have to make your product packaging boring just because millennials prefer minimalism!
Play around with your layouts to make them clean, symmetric, and effective. You can still use bright or contrasting colors in your designs and achieve a minimal look. Some other design aspects that are well-received by millennials are unusual typography, shadows, and various textures.
Another strategy we suggest when targeting millennials with product packaging is to provide them with eco-friendly solutions. Millennials are very environmentally conscious and like to support companies that also prioritize the well-being of our planet. One of the best ways you can do this is to package your product using eco-friendly materials. We even have the technology today for biodegradable and compostable packaging solutions.
You can also reduce product packaging waste by taking advantage of rightsizing. This type of product packaging ensures that you are using the right dimensions for the outer layer of packaging while still accounting for the inside fill. It keeps your product safe during the shipping process without creating extra waste that harms the environment. You can attract many millennials to your brand just by making these simple adjustments to your product packaging solution.
One last piece of advice we have for targeting millennials is to use your packaging design as a way to tell a story. There’s almost nothing that millennials love more than stories. They’re obsessed with them. Millennials spend hours every single day watching Instagram stories and scrolling through TikTok videos. While you can’t attach a video to your packaging, there are ways you can tell a story to your consumers through design.
Create original, visual content to include on your product packaging to grab the attention of millennials. You can include graphics that paint a picture of your company’s history, values, and mission. For example, if your company makes cosmetics and values the protection of animals against makeup testing, you can include graphics on your packaging to represent your commitment to this mission. This is a great way to share a story with your customers and it gives them a better idea of who you are as a company.
There are many ways to market your product to millennials, but few are more effective than product packaging design. Because of its importance and ability to impact ROI, you’ll want to make sure you work with an experienced packaging company. ACC Packaging Co. has nearly 30 years of experience in the packaging industry and can help you find the best packaging solution for your product. If you are interested in learning more about our company or if you would like to request a quote for our services, please fill out our online contact form.