Meal Kit Food Packaging Products and Strategies

Meal kits are quickly growing in popularity across the country. They offer customers a convenient way to create and enjoy delicious meals from the comfort of their home. Say goodbye to the grocery store and hello to a variety of menu options and oven ready meals. Because meal kits are so in-demand and there are many brands to choose from, it’s important that yours stands out from the others in any way possible! Here are our recommendations for meal kit food packaging products and strategies.

Meal Kit Food Packaging Products

When it comes to food packaging for meal kits, there are many products and materials to choose from. Not all solutions will work for every type of food. We do have a few recommendations that typically work well for most food and meal kit products.

First, we suggest that you use barrier pouches to contain individual ingredients in your meal kit. Barrier pouches protect the items inside from contamination and keeps everything organized.

Second, you should consider using a corrugated box to hold your meal kit. Whether you sell prepared meals or individual ingredients with recipe instructions, a corrugated box is the perfect storage vessel for your food.

Third, we recommend utilizing cold chain packaging products for your meal kit. This is a system of packaging and shipping goods that also maintains a consistent temperature for the product inside. Cold chain packaging products will keep your meal kit safe between the manufacturing and delivery processes.

Meal Kit Food Packaging Design Strategies

This is the fun part! There are so many options for fun designs on meal kit packaging. The best part is that every piece of your product packaging can be designed for maximum brand awareness. Here are a few of our recommendations for meal kit food packaging design:

  • Include Your Logo: This is a must! Your logo is the essence of your brand and the easiest way for customers to identify your brand. 
  • Label Individual Products: Remember when we talked about placing individual ingredients into barrier pouches? Well, those pouches should also be labeled so customers can easily find the ingredients they need to make your recipe. 
  • Use QR Codes: QR codes are the best because they can be read by any smartphone. Add QR codes on the meal kit box and lead customers to your website or to a digital version of the recipe they’re preparing.
  • Add Images: This is a big trend in packaging right now, especially for meal kits! Find graphics that represent your brand and add them in anywhere you possibly can. 

 

These are just some of our favorite ideas for product design. You can really make your meal kit packaging unique with any of these design strategies, which is why we love them so much!

Meal Kit Food Packaging Warehousing and Delivery

One last strategy we urge you to consider when choosing a packaging company for your meal kit product is warehousing and delivery. These two services can be extremely challenging for many businesses, especially in this world where everything is on backorder and nothing arrives on time. ACC Packaging has a just in time delivery program that lets you stock and warehouse your packaging materials to keep your space free of any extra clutter! We take great pride in having the ability to warehouse your inventory and deliver it to customers on an “as needed” basis. It’s really an incredible solution.

Meal kit and food packaging is extremely important; it’s also what we do best! We know that food packaging development and design is critical to the success of your business, which is why we make it a priority to stay current with the latest packaging strategies and trends. If you are interested in working with ACC Packaging, fill out our contact form and we’ll get back to you soon.