What is Flexible Packaging & What Are the Benefits

Flexible Packaging is any packaging where its shape or portion of its shape can be changed easily. This packaging typically uses non rigid material such as foil and plastics to create different shapes used mostly for pouches and bags. Flexible packaging as a packaging solution goes beyond just being customizable in shape, as a business using this type of product you benefit from reduce costs, extended product shelf life, shelf appeal and more!

Reduce Costs with Flexible Packaging

As any business would appreciate, using flexible packaging products comes with financial benefits. This packaging uses less materials not only in the production process, but also in the shipping process as this packaging often weighs considerably less than rigid packaging. Even with cost savings, this packaging solution does not hinder the quality or integrity of the packaging itself.

Sustainability of Flexible Packaging

Since it takes less energy to manufacture and transport flexible packaging it is an ecofriendly packaging solution. Additionally, based on the materials used for flexible packaging most often this packaging can also be recycled. As discussed previously, consumers are becoming more eco conscious in their purchasing behavior, so this benefit not only helps the planet, but also brand representation.

Consumer Convenience

With a flexible shape, it is much more convenient for consumers to hold and carry these products. Whether they are grabbing a food item to place in their briefcase, gym bag or purse these products can flex for easier transportation. With reduced weight and also the ability in many cases to reseal it caters to a grab and go culture.

Shelf Appeal of Flexible Packaging

There is an advantage of greater shelf appeal when it comes to flexible packaging. For example, peak windows are a great way to show off your product. The flexible shape also allows graphic designers to be inspired by curves and design a fluid and cohesive feel. The design options are endless not just from a print standpoint, but shape or how the product is customized to either hang from a display or propped on a shelf. Check out our other blog regarding tips on planning your packaging design.

Flexible Packaging Can be Airtight.

With the ability to create airtight seals, this type of packaging is popular for food as it helps keep the product fresh. It also helps keep the product protected by using strong, durable material. Another consideration when designing your flexible packaging solution is the closure itself, will it be resealable and be designed to further protect your product from contamination?

Flexible packaging is just that, flexible in its design and solution to fit your needs and your consumers needs. Not sure what packaging solution is right for your product? User our 30 years of experience to help define the right solution for you and contact us for a free consultation.